Schumacher's happy and humble 'Marguerite Embroidery' features a hand-stitched floral design on a linen ground. Subtle irregularities in the wool yarns adds texture and charm to any room. Here are two very different ways we have used this embroidered fabric in our schemes...

We'd like to show you our new scheme for The Soho Hotel's 'Soho Residence'. Here, you'll find colours that bring warmth and sunshine to your stay! Join us as we explore further...

Discover five of our favourite ways to incorporate pockets into your designs...

We are delighted that our Charlotte Street Hotel in Bloomsbury is back up and running. Up on the second floor, you will discover our newly refurbished bedroom, Room 202. This room has two large windows which look over the charming cafes and historic buildings on Charlotte Street...

Find a balance of warm and cool tones in room 1002 at The Whitby Hotel. This new scheme has punchy corals and blue hues that invigorate the senses, whilst whimsical patterns keep the tone playful. Join us as we explore the space further...

Step inside Room 1600 at The Whitby Hotel...

We ‘Meet The Maker’ with the founders of A Rum Fellow: Caroline Lindsell and Dylan O’Shea. This London based design studio is dedicated to artisan textiles, rugs and statement interior pieces which are full of colour and intricate patterns...

One of my favourite fabrics from my Christopher Farr Collection has to be ‘Ozone’. Its diversity means it is such a pleasure to work with. It’s one of those fabrics that looks and feels so different from colourway to colourway and scheme to scheme. This post visits each colourway and the fun and different ways we have played with ‘Ozone’ in our designs...

We are so excited to announce our new wallpaper and fabric collection with GP & J Baker. Here is a look at the seven vibrant and versatile wallpapers from our new collection with GP & J Baker...

Lucy, our Head of Marketing recently brought some treasure into our Design Studio. A cutting of a furnishing fabric from the Bloomsbury era...

I recently took part in the Homes & Gardens judging for the Fabric Awards 2018 with interior designer Emma Sims-Hilditch and the team at Homes & Gardens.

Step inside The Soho Suite at The Soho Hotel....

At Firmdale Hotels we are known for our padded fabric walls and our love of beautifully patterned wallpaper. However, we mustn’t overlook the power of flat emulsion paint...

In a new scheme we have designed for Room 206 at Number Sixteen in South Kensington, we’ve decided that pink isn’t just for girls...

Let's explore room 207 at The Soho Hotel where we have unveiled a new scheme. Here a combination of soft colours are mixed with cool shades of blue to create an elegant space...

We're out of the starting blocks once again as the 2021 Paralympic Games have begun. With hotels on both sides of the pond that proudly wear patriotic colours, what better time to showcase how we use red, white and blue in our schemes...

Step into The Garden Suite at Warren Street Hotel in New York, where you’re instantly transported to a sunlit oasis...

Join us as we explore how we decorate the walls in our hotels...

Explore the Fermoie factory with us...

Step inside Room 1103 at The Whitby Hotel...

Join us as we delve into the world of creative mending and repurposing of existing furniture, objects and clothing. Here is how our Design Studio and other makers have been creative in re-imaging, re-using and mending...

Step inside Room 101 at Dorset Square Hotel...

Window cushions are more than just a soft space to sit but are a joyful way to add texture, pattern and colour to a room. Join us as we explore a few of our favourite designs at Crosby Street Hotel...

We believe rooms with little texture can be lacklustre, so we'd like to share our tips to help you add textures and visual stimulation into your own homes...