• Meet the Maker: Molly Mahon

    Molly creates beautiful, original fabrics and wallpapers which we often use in our schemes. As fellow lovers of craft we spoke to Molly about her design inspirations...

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  • Design Threads: Food or Fabric

    With so much time at home and with our beloved hospitality industry at a standstill, our kitchens are seeing more action than ever. Whether you’re cooking for one or a family of five, it’s important to keep things interesting...

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  • Design Detail: Leading Edges

    Whether in a bedroom, a living room or even a bathroom, a beautiful set of curtains can bring just as much to a scheme as the furniture...

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  • Residence 24 at Ham Yard Hotel

    Step inside Residence 24 at Ham Yard Hotel, one of our newly designed residences.  Decorated with warm, sunny hues, it’s a cosy and inviting space spread across two floors with striking rooftop views across the city.

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  • Room 110 at Haymarket Hotel

    In Room 110, the scheme is inspired by the wonderful patterned fabric used on the high statement headboard and mannequin. The delicate floral fan-like design in a dusty blue contrasts beautifully with the Terracotta linen on the walls...

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  • The Suffolk Suite at Haymarket Hotel

    This beautiful Suffolk Suite at the Haymarket Hotel forms part of a classic terrace designed by Regency architect John Nash. As you step into this suite, you’ll be transported to the English countryside, with fabrics featuring bushy tailed creatures and rolling hills, but with a contemporary twist...

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  • Soho Residence at The Soho Hotel

    We'd like to show you our new scheme for The Soho Hotel's 'Soho Residence'. Here, you'll find colours that bring warmth and sunshine to your stay! Join us as we explore further...

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  • Plenty of Pockets

    Discover five of our favourite ways to incorporate pockets into your designs...

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  • Room 202 at Charlotte Street Hotel

    We are delighted that our Charlotte Street Hotel in Bloomsbury is back up and running. Up on the second floor, you will discover our newly refurbished bedroom, Room 202. This room has two large windows which look over the charming cafes and historic buildings on Charlotte Street...

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  • Design Details: Unexpected Upholstery

    Last week we launched the showroom for my new fabric and wallpaper collaboration with Andrew Martin.

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  • Room 1002 at The Whitby Hotel

    Find a balance of warm and cool tones in room 1002 at The Whitby Hotel. This new scheme has punchy corals and blue hues that invigorate the senses, whilst whimsical patterns keep the tone playful. Join us as we explore the space further...

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  • Room 1600 at The Whitby Hotel

    Step inside Room 1600 at The Whitby Hotel...

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  • Meet The Maker: A Rum Fellow

    We ‘Meet The Maker’ with the founders of A Rum Fellow: Caroline Lindsell and Dylan O’Shea. This London based design studio is dedicated to artisan textiles, rugs and statement interior pieces which are full of colour and intricate patterns...

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  • How We Use Ozone

    One of my favourite fabrics from my Christopher Farr Collection has to be ‘Ozone’. Its diversity means it is such a pleasure to work with. It’s one of those fabrics that looks and feels so different from colourway to colourway and scheme to scheme. This post visits each colourway and the fun and different ways we have played with ‘Ozone’ in our designs...

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  • Introducing GP & J Baker X Kit Kemp Wallpaper Collection

    We are so excited to announce our new wallpaper and fabric collection with GP & J Baker. Here is a look at the seven vibrant and versatile wallpapers from our new collection with GP & J Baker...

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  • Amenophis - The Bloomsbury Furnishing Fabric

    Lucy, our Head of Marketing recently brought some treasure into our Design Studio. A cutting of a furnishing fabric from the Bloomsbury era...

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  • The Soho Suite at The Soho Hotel

    Step inside The Soho Suite at The Soho Hotel....

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  • Suite 1107 at Crosby Street Hotel

    One of my favourite rooms at Crosby Street Hotel is this one bedroom Crosby Suite. I love opening the doors and stepping inside this top floor oasis. It is both romantic and modern with its crafty use of patterns; a fresh take on the traditional...

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  • Our Favourites From Focus 2025

    A closer look at our favourites from Focus 2025...

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  • The Power of Paint - Our Dos and Don'ts

    At Firmdale Hotels we are known for our padded fabric walls and our love of beautifully patterned wallpaper. However, we mustn’t overlook the power of flat emulsion paint...

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  • Pink Isn't Just for Girls at Number Sixteen

    In a new scheme we have designed for Room 206 at Number Sixteen in South Kensington, we’ve decided that pink isn’t just for girls...

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  • Designing for Where You Live

    Discover how to design your home around the way you truly live, creating spaces that feel considered, comfortable and uniquely yours...

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  • Winter Blues & How We Use Them

    Blue is always a popular colour and one that we are often drawn to. There are so many tones to choose from - from pale sky blue to deep dark denim or the rich and the vibrant Yves Klein blue...

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  • Room 207 at The Soho Hotel

    Let's explore room 207 at The Soho Hotel where we have unveiled a new scheme. Here a combination of soft colours are mixed with cool shades of blue to create an elegant space...

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