Tucked away in the heart of Marylebone lies one of London’s most enchanting creative sanctuaries — VV Rouleaux, a haberdashery brimming with treasures like tassels, trims, ribbons, feathers, buttons and more! At this time of year, the store embraces the festive season with a captivating Christmas display. This year, we’re especially taken with the woodland-inspired theme, complete with frosted pine cones adorning the windows, transforming the heart of London into a serene, snow-dusted forest.
VV Rouleaux has long been a favourite destination for designers, crafters and anyone with an eye for the finer details of fashion and interior design. We often find ourselves visiting to source materials and scrapbook, with every corner sparking inspiration.
Founded in 1990 by the visionary Annabel Lewis, VV Rouleaux emerged from her passion for colour and texture, offering an eclectic range of ribbons and trims not found anywhere else. The shop’s walls are lined with ribbons in every imaginable hue, while shelves overflow with specialty trims and accessories, blending timeless elegance with contemporary flair.
A boundless treasure trove, the shop offers a vast array of materials, shapes and textures, from silk, velvet and grosgrain to pom poms and rick rack. Whatever your creative vision, you’ll likely find the perfect ribbon or trim to bring it to life. For more intricate projects, the bespoke service allows you to customise trims to achieve the ideal fit.
Downstairs, the adventure continues, with a delightful array of millinery supplies. The space evokes memories of our late friend Mimi de Biarritz and her extraordinary collection of handcrafted hats, reminding us of our WOW!house room, where an immersive space told the story of Mimi, the milliner, living in Paris’ cobbled streets.
VV Rouleaux also offers workshops led by passionate experts in ribbon making and millinery, teaching you how to elevate your creations. While we’re certain our designs could never rival Mimi’s stunning works, we’re always eager to learn from the best!
We hope this glimpse into VV Rouleaux has given you an appreciation for this truly irreplaceable haberdashery. It’s more than a shop—it’s a celebration of craftsmanship, uniqueness, and attention to detail. Shopping here is an experience that embodies the joy of creativity!