With Valentine’s Day just around the corner, we thought we’d look into how we celebrate love at Firmdale. We believe in celebrating love in enchanting and unconventional ways, incorporating small, quirky touches to our interiors. Join us as we explore how we infuse love into every corner of our hotels.

We’re thrilled to announce the grand opening of our newest hotel, Warren Street! As you step into the main restaurant, you’ll be greeted by an abundance of kisses. Our dining chairs have been uniquely upholstered with embroidered lips on the back, infusing the space with love and charm every day, not just on Valentine’s Day!

Indulge in romance at Covent Garden hotel, where a harmonious blend of vintage allure and contemporary design awaits. From luxurious four-poster beds to antique pieces brimming with historic charm, this unique blend of sophistication creates the perfect atmosphere for an unforgettable Valentine’s escape.  

We’ve embraced the spirit of love and commitment at Ham Yard Hotel, with our very own neon wedding chapel sign. While you may not be as daring as to tie the knot in Vegas, Firmdale has you covered. With our dedicated wedding events teams in both New York and London, we can help you create a truly memorable wedding in one of our unique and stunning event spaces.

The Prince and Spring rooms at Crosby Street Hotel are adorned with our ‘Tall Trees’ mural wallpaper, setting the stage for an enchanting fairytale wedding.

Hearts symbolise the essence of love, making our ‘Heart of Oak’ cushions the perfect Valentine’s Day gift. Adorned with a vibrant print of intertwining leaves gracefully forming elegant hearts, they radiate joy with their bright colours.

To elevate your Valentine’s Day, why not indulge in a romantic dinner at The Soho Hotel. With beautifully upholstered banquettes and a vibrant, eclectic atmosphere, Refuel sets the scene for an unforgettable Valentine’s Day. Start the evening with a glass of Billecart-Salmon Rosé, NV and selection of appetisers, followed by a delicious three course menu.

We hope you’ve enjoyed looking into how we celebrate love at Firmdale!