In the heart of our vibrant cities, street food has always played a cherished role in urban culture. There is something uniquely charming about a food cart, offering a nostalgic nod to simpler times and joyful childhood memories. Whether it is the familiar chime of an ice cream van or the enticing aroma of freshly prepared seafood, food carts provide a sense of escapism and delight that brings people together.
A true summer favourite, the ice cream cart is perhaps the most iconic of all. With its sweet treats on a hot afternoon and that unmistakable jingle that draws people in, it is a timeless treasure. Over the years, these humble carts have evolved, embracing creativity and craftsmanship. At Firmdale, our own ice cream carts reflect this transformation, dressed in vibrant colours with playful fabric canopies that turn heads as they pass. You will find them at Haymarket Hotel, The Soho Hotel and Ham Yard Hotel.
At Haymarket Hotel, the ice cream cart is dressed in cheerful green and blue with a canopy made from our durable Ozone outdoor fabric, giving it a fresh and summery look.
At Ham Yard Hotel, a striking orange cart, topped with our vibrant Rick Rack fabric, is paired with an attached bicycle and positioned in the heart of the action. It is impossible to miss.
Also at Ham Yard Hotel, the oyster cart, our newest arrival, invites guests to enjoy al fresco dining in the courtyard. Serving fresh seafood daily, it brings a refreshing taste of the coast to the heart of the city. One of the highlights is watching our skilled chefs gently shuck oysters to reveal their silky, meaty centres. A variety of zingy dressings is available and we recommend sampling each one.
If you fancy something sweet after a long lunch, keep an eye out for the dessert trolley making its way through Ham Yard Hotel. This three-tiered wonder is a visual and culinary treat, offering indulgent favourites such as lemon meringue pie and sticky toffee pudding. With their bold colours and intricate presentation, these desserts not only look beautiful but promise an unforgettable experience.
Whether it is a seafood feast or a sweet treat, we are celebrating the simple pleasures of meals on wheels throughout Firmdale Hotels. These charming mobile offerings bring together the warmth of hospitality, the joy of flavour and the beauty of design in the most delightful way.