In The Loop

Day to Day

Explore how we use the subtle yet impactful use of loops in our interiors...

Subtle yet impactful, loops bring texture, movement, and a touch of artistry to interiors, elevating everything from textiles to furniture with a crafted elegance. On today’s blog we are exploring how these intricate details can transform your space.

Rugs

Loop pile rugs are meticulously crafted by threading yarn through the backing, creating uncut loops that form a richly textured surface. These rugs offer a perfect balance of softness and tactile appeal, making them ideal for cosy living rooms or bedrooms. Our collaboration with Annie Selke brings this to life through a vibrant micro-hooked collection, where loops of colour and texture intertwine to form playful yet sophisticated patterns.

Curtains

Looped tiebacks and tassels add a touch of old-world charm to window treatments and bed testers. These elegant details not only control the drapery but also provide a decorative finish that enhances the room’s character.

Embroidery

Embroidery, with its intricate looped stitching, weaves texture and depth into interiors. Each delicate loop transforms cushions, throws, and upholstery into expressions of artistry and craftsmanship, adding layers of beauty to your space. This handmade charm brings a personal, elegant touch to any room.

We are particularly fond of our ‘Ring Road’ embroidered fabric, created in collaboration with GP & J Baker. The bold, looping strokes dance across the fabric, infusing any room with dynamic movement and rhythm.

Lighting

Loops in lighting design can introduce playful shadows and captivating rhythms, enriching the atmosphere of the room. Whether it’s a motif on the fixture or a whimsical loop of a cord adorning the wall, these details inject unexpected joy and rhythm into your space.

Accessories

Inspired by the graceful folds of Origami, our Loop Hole Bags are handwoven treasures crafted from repurposed studio fabrics. One handle elegantly loops over the other, forming a soft knot that marries style with practicality. With its reversible design, this striking silhouette offers two looks in one, effortlessly enhancing your personal style.

We hope this blog has inspired you to recognise the potential of loops – they just might be the detail that ties everything together!